1951 To 1965
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Sound (TRE) produced reel to reel tape recorders from 1954 to 1965 which were manufactured in United Kingdom. These tape recorders targeted the consumer and studio market. Sound (TRE) tape recorders used tube electronics. The company produced 2 track machines available in 220-240v, & Multi voltages.
TRE‘s origins lie in Eisler & Gilbey’s “Mail Order Supply” company from 1951. Tape Recorders Electronics Ltd (TRE) of London, UK, opened their doors in 1953 and marketed under the brand name “Sound”. They became known for their Burgoyne brand and the ‘Editor’ tape recorders, later adopting the early Walter deck to which the ‘Sound’ name was first applied before chosing Collaro decks after 1956. TRE also made machines for several large retailers- Civic, Retra and the like. Nearly all of them used a BSR or Collaro deck with “cost-effective” electronics. Around 1964, they began exporting into the US with face-lifted versions of their line, which was unsuccessful.
They joined D G Gee’s Brayhead group alongside Mastertape in 1965 but had effectively closed by 1966.
They were located at 784 High Road, Tottenham, London, N17